Marketing and AI consultancy, Australia and worldwide
AI, websites and marketing systems your team can actually run
Pilot Marketing plans, builds and launches the digital side of your business: AI workflows, websites and apps, Google search, marketing technology and campaigns. We fly it with you first, then hand you the controls, so your team understands what was built and can keep it running.
Six things we do well
AI consulting and implementation
Practical AI for marketing teams and the wider business. We find the workflows worth automating, build them and train your people to use them well.
Design and development
Websites, web apps and mobile apps that are fast, clear and built to convert. Planned around your customers and the way your business works.
Search marketing
Google Ads, Display and Analytics, plus SEO and answer engine optimisation (AEO), so buyers find you on Google and in AI answers.
Courses and training
Online courses produced end to end, and hands-on training in marketing, business and AI, delivered by a qualified trainer.
Martech implementation
HubSpot, ActiveCampaign, GA4, Google Tag Manager, 6sense and Asana set up properly, connected, and your team trained so nothing falls through the gaps.
Campaigns and strategy
Marketing strategy, account-based marketing and campaign management across LinkedIn, Google, email and content.
Why clients work with Pilot
Senior and hands-on
You work directly with the team led by Paul Bacanu, who brings 14+ years in B2B and technology marketing with Dell EMC, Autodesk, Dropbox, Instructure and an AI start-up. The people who plan the work also build it.
Strategy and build in one place
Most businesses juggle a strategist, a developer and an agency. Pilot connects the plan, the website, the systems and the campaigns, so nothing gets lost in between.
You keep the controls
We document what we build and train your team as we go. No lock-in, no mystery systems, no paying an agency for every small change.
Certified where it counts
Paul Bacanu, founder of Pilot Marketing, holds current 2026 certifications from Google, Anthropic, HubSpot, 6sense, Asana and Replit, so the advice you get is grounded in what these platforms do today.
Google AI Professional Certificate
Google AI Essentials
Google Analytics (GA4) Certified
Anthropic Academy, 16 certificates
HubSpot Academy certified
6sense Next Gen Marketing
Asana Workflow Specialist
Replit Verified Builder
How a project runs
- Discover. A short call and a look at what you have today: site, systems, data and goals.
- Plan. Scope, timeline and pricing agreed with you after an initial consultation.
- Build and launch. Delivered in visible stages, with your review at each checkpoint.
- Hand over and improve. Training, documentation and optional ongoing support.
Selected clients
Trusted by businesses in Australia and around the world.
What clients say
Rated 5.0 stars on Google by the businesses we have worked with.
I was quite impressed with Paul's knowledge of marketing, advertising and web design, as well as his approach and communication style. He has built a beautiful website for us that in just a few weeks ranked nr. 1 on Google search results for our type of product. The blog articles written by him and his team are engaging and greatly helped us with our SEO.
We are very happy with the results we obtained! We love our website and logo and they also helped us with the creation of our brand, business cards and social media pages, and at the end they even trained us how to manage everything ourselves!
Working with Pilot Marketing was a very good experience! Their professional and highly skilled team helped us redesign our site in very little time and created and boosted our social media pages.
Meet the founder
Pilot is led by founder and managing director Paul Bacanu, a Gold Coast based marketer and builder. Paul Bacanu started making websites in 2000, spent 14+ years in partner, channel and digital marketing across Australia, New Zealand and the world, and now combines that experience with hands-on AI and web development.
Frequently asked questions
What does Pilot Marketing do?
Pilot Marketing was launched in Australia and works with clients around the world. We are a consultancy that helps businesses use AI, build websites and apps, get found on Google and in AI answers, set up marketing technology such as HubSpot and ActiveCampaign, run campaigns and train their teams.
Do you work with businesses outside the Gold Coast?
Yes. We work with clients across Australia and overseas, mostly remotely, with in-person sessions in South East Queensland when useful.
Who founded Pilot Marketing?
Pilot Marketing was founded in 2014 by Paul Bacanu, who leads the business as Founder and Managing Director.
Can I hire Pilot for one project?
Yes. Most clients start with one project, such as a new website, a HubSpot setup or an AI workflow, and add more once the first one is delivering.
Do you do channel and partner marketing?
Partner programs and channel strategy are handled by our sister business, Channel Pilot.
Ready to plan your next move?
Tell us what you want to build, fix or speed up. We will come back with a practical next step.