Pilot Marketing
Marketing strategy and campaign management
Pilot Marketing gives growing businesses senior marketing direction and the hands to deliver it. We build a clear strategy around your customers and goals, then plan and run the campaigns that carry it out across LinkedIn, Google, email and content, with reporting that shows what is working. Strategy and campaigns are led by founder Paul Bacanu, with 14+ years of B2B marketing at Dell EMC, Autodesk, Dropbox and Instructure.
Who it is for
- Businesses without a senior marketer, or between hires
- Leadership teams launching a new product, service or market
- B2B companies selling to defined target accounts
- Marketing teams that need extra senior capacity for a campaign
Marketing strategy consulting
Positioning, target audiences, messaging, channel mix, budget and a 90-day action plan. You get a practical document your team can work from, not a slide deck that sits in a drawer.
Campaign management
Planning, building and running multi-channel campaigns: briefs, assets, audiences, launch, optimisation and reporting. We can run campaigns for you or alongside your team.
LinkedIn campaigns
LinkedIn advertising and organic programs for B2B: targeting by role, industry and company, lead gen forms, thought leadership content and executive posting support.
Account-based marketing (ABM)
Target account lists, personalised campaigns and sales alignment for B2B companies with high-value buyers, drawing on enterprise ABM experience at global technology companies.
Content writing and development
Website copy, articles, ebooks, customer case studies and email content that explain your offer and support every campaign. Written for buyers first and search engines second.
How we work
- Diagnose. Where growth is stuck and why.
- Plan. Strategy, priorities and measures agreed together.
- Execute. Campaigns launched and managed.
- Review. Monthly results and adjustments.
What clients say
Exceptionally reliable and helpful company, I strongly recommend their services. Thank you very much Pilot Marketing for your super-professional services.
Frequently asked questions
Can you act as our part-time marketing lead?
Yes. Many clients use Pilot as a fractional senior marketer on a monthly retainer.
Do you only do strategy, or also the work?
Both. The same person who builds the strategy can run the campaigns, which keeps the plan and the execution aligned.
What about partner and channel marketing?
Partner programs, channel strategy and co-marketing are handled by our sister business, Channel Pilot.
Need a plan, a campaign or both?
Tell us your goal for the next 12 months. We will help you work out the fastest route there.