Pilot Marketing
Martech implementation: HubSpot, ActiveCampaign, GA4 and more
Pilot Marketing sets up, cleans up and connects the marketing technology your business relies on. We implement HubSpot, ActiveCampaign, GA4, Google Tag Manager, 6sense and Asana so leads are captured, followed up automatically and reported on accurately, then we train your team to run it. Implementations are led by founder Paul Bacanu, who has implemented HubSpot, Eloqua and Salesforce at companies including Dell EMC, Autodesk and Curious Thing AI.
Pilot Marketing is an official ActiveCampaign Agency Partner.
Who it is for
- Businesses moving to HubSpot or ActiveCampaign for the first time
- Teams paying for a CRM that nobody uses properly
- Marketers who cannot trust their lead or campaign reporting
- B2B companies ready for intent data and account-based marketing
CRM and marketing automation: HubSpot and ActiveCampaign
Setup or rebuild of contacts, properties, lifecycle stages, pipelines, forms, lists and lead scoring. Email journeys for welcome, nurture and follow-up, lead handover to sales, and dashboards for both teams.
Email marketing
Newsletters, nurture sequences and automated follow-up, built on permission-based lists with clean segmentation and clear reporting.
Analytics and tracking: GA4 and Google Tag Manager
Conversion tracking, events, consent settings and campaign tagging, so every form fill, call and purchase is attributed to the right source.
Intent data and ABM: 6sense
6sense setup and segmentation to spot accounts that are in market, prioritise them and feed them into campaigns and sales follow-up.
Work management: Asana
Asana workspaces, templates and automations for marketing teams, so campaigns and content move from request to launch without chasing.
Integrations
Connecting your tools with native integrations or Zapier: website forms to CRM, CRM to email, ads to analytics, and alerts to the people who need them.
How we work
- Audit. What you have, what is broken and what is missing.
- Design. Data structure, workflows and reports agreed with you.
- Build. Configuration, migration and automation.
- Train and hand over. Documentation and hands-on training for your team.
Frequently asked questions
HubSpot or ActiveCampaign: which is right for us?
ActiveCampaign suits smaller teams focused on email and automation at a lower cost. HubSpot suits teams that want CRM, sales, marketing and reporting in one platform. Pilot is an ActiveCampaign Partner, but we always recommend the platform that fits your needs and budget.
Can you fix our existing CRM instead of starting again?
Usually, yes. We audit the current setup, clean the data and rebuild only what needs it.
Do we own the accounts?
Yes. Subscriptions are in your name and all configuration stays with you.
Is your martech working for you or against you?
Book a call and we will show you the quickest wins in your current setup.