Pilot Marketing
AI consulting and implementation
Pilot Marketing helps businesses move from AI experiments to AI that does real work. We identify the tasks where AI saves time or improves quality, build the workflows with tools such as Claude, ChatGPT, Gemini and Zapier, and train your team to use them safely. AI projects are led by founder Paul Bacanu, who builds with these tools every day. We aim to get a first workflow working within weeks, not months.
Who it is for
- Marketing teams that want to produce more, faster, without losing quality
- Owners and leaders who know AI matters but are not sure where to start
- Teams already using AI ad hoc who need consistent, safe ways of working
AI in marketing
Use AI across the marketing workflow: research, content planning and drafting, SEO and AEO, campaign variations, reporting and customer communication. We build prompts, templates and automations around your brand voice, with a human review step wherever accuracy matters.
AI business implementation
AI beyond marketing: proposals, customer service, internal knowledge, admin and reporting. We map how the work happens today, choose the right tool, connect it to your existing systems and measure whether it helps.
AI consulting and strategy
For leadership teams: where AI fits your business, which use cases to fund first, what data and privacy rules to set, and how to bring people along. You get a clear, prioritised AI roadmap rather than a list of tools.
How we work
- Workshop. Map your processes and spot the best AI opportunities.
- Prioritise. Rank use cases by value, effort and risk.
- Build. Prototype with your real data and refine with your team.
- Train and hand over. Playbooks, prompt libraries and training so the team owns it.
Tools we work with
Claude, ChatGPT, Gemini, Google AI tools, Zapier, Replit, HubSpot AI features and the AI tools already inside your software.
Frequently asked questions
What is AI implementation?
AI implementation means putting artificial intelligence to work on a specific business task, with the right tool, data rules, human review and training, so it delivers results every day rather than as a one-off experiment.
Will AI replace my team?
The goal is to remove repetitive work so your people spend more time on judgement, relationships and ideas. We design every workflow with a person responsible for the output.
How do you keep our data safe?
We agree up front which data can be used with which tools, use business-grade accounts where available, and keep confidential information out of tools that are not approved for it.
What does an AI project cost?
It depends on the scope. Pricing is confirmed after an initial consultation, once we understand your workflows and goals.
Have a task that eats hours every week?
Tell us about it. We will tell you whether AI can help and what a first step looks like.