Pilot Marketing
Search marketing: Google Ads, SEO and AEO
Pilot Marketing helps businesses get found when buyers search, whether that is on Google, in Google Ads, or in AI assistants such as ChatGPT, Gemini and Google AI Overviews. We combine paid search, organic SEO and answer engine optimisation with clean GA4 tracking, so you can see which searches turn into enquiries. Search work is led by founder Paul Bacanu, who has run Google Ads, SEO and AEO programs for global technology companies and local businesses.
Who it is for
- Businesses spending on Google Ads without clear results
- Companies whose website does not show up for the services they sell
- Marketing teams that want to appear in AI-generated answers
- Anyone unsure whether their tracking can be trusted
Google Ads
Search campaigns built around buyer intent: keyword research, campaign structure, ad copy, landing page alignment, conversion tracking and ongoing optimisation. Ad spend is paid directly by you, into your own account.
Google Display
Display and remarketing campaigns that keep your brand in front of people who have already shown interest, with sensible frequency and placement controls.
Google consulting: Analytics, Tag Manager and Search Console
An audit and setup of GA4, Google Tag Manager and Search Console so conversions, leads and campaign sources are measured properly. Includes dashboards your team will actually read.
SEO
Technical fixes, site structure, page titles and descriptions, content planning, internal links, local search and Google Business Profile. We focus on the searches that bring buyers, not vanity traffic.
Answer engine optimisation (AEO)
AEO makes your business easy for AI assistants to understand, trust and cite. We tighten your business facts across the web, add clear question-and-answer content, structured data and an llms.txt file, and track where your brand appears in AI answers.
How we work
- Audit. Ads account, tracking, site health and current visibility.
- Plan. Priorities ranked by likely impact.
- Fix and launch. Tracking first, then campaigns and content.
- Report and improve. Monthly reporting in plain English with clear next steps.
What clients say
I was quite impressed with Paul's knowledge of marketing, advertising and web design, as well as his approach and communication style. He has built a beautiful website for us that in just a few weeks ranked nr. 1 on Google search results for our type of product. The blog articles written by him and his team are engaging and greatly helped us with our SEO.
Frequently asked questions
What is the difference between SEO and AEO?
SEO helps your pages rank in search results. AEO helps AI assistants and AI search features find, understand and quote your business. They share the same foundations: a fast site, clear answers and consistent facts.
How much should we spend on Google Ads?
It depends on your market, competition and how much a customer is worth. We recommend a starting budget based on your goals and adjust it once real data comes in.
How long does SEO take?
Technical fixes can help within weeks. Content and authority usually take three to six months to show steady gains. Nobody can honestly guarantee a ranking, and we will not.
Do I keep my Google Ads account?
Always. Your accounts, data and ad history stay yours.
Want to know where you stand?
We will review your search visibility and tracking and show you the three fixes worth doing first.